Chapter Highlights | 1-9
Chapter 1: A Bit of History
“Many a customer was surprised to hear chickens squawking in the background when they called to place an order.”
Chapter 2: What it Takes to Be an Entrepreneur
“There simply has to be something in your makeup that lets you take risks and chafes at the idea of working for others all your life.”
Chapter 3: Getting Started
“Look to your own experiences and see how they and your natural ability can best be put to use.”
Chapter 4: Financing
“Would I rather own 100 percent of a smaller entity or a much smaller and perhaps not even controlling percentage of a large entity?”
Chapter 5: The Miracle of Hard Work
“I know a lot of very successful entrepreneurs and I don’t know a single one of them who leads what most people would call a balanced life.”
Chapter 6: The Magic of Vision
“A vision is what drives your every action and with the right vision, strongly held, it’s what can drive you on to great success.”
Chapter 7: Focus: Putting on the Blinders
“The worst advice for a businessperson is to not ‘put all your eggs in one basket.’”
Chapter 8: Concentrate on Your Customer
“Give fantastic, fanatical customer service and you won’t have many competitors matching you.”
Chapter 9: There is a Better Way
“Whether you are just starting or you have been in the business for a long time, there is always a better way to do almost anything.”